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UEFA target ‘records, records, records’

UEFA head of women’s football, Nadine Kessler, says European football’s governing body are hoping for ‘records, records, records’ to be set at Euro 2022, which kicks off at Old Trafford on 6 July.

Over half a million tickets have already been sold for the tournament – double the number sold for the European Championship in the Netherlands five years ago – while all-time attendance records could also be surpassed.

The record attendance for a Women’s Euros match was set back in 2013, as 41,301 supporters turned out to watch Germany beat Norway to claim their eighth European title. This figure is expected to be bettered for England’s opening group match against Austria at Old Trafford at Wednesday, and could be beaten once more at the Wembley final.

“We want to have a fun and inclusive environment that brings some joy to football and to society,” said Kessler when asked about UEFA’s aims for the tournament. “Yes, records, records, records. It’s important that we have pressure, I think that was not always the case before so we can be proud of that pressure we’ve created around it.

“I’m a bit obsessed with the ticketing numbers, and I keep clicking through our ticketing system regularly – maybe too regularly. So we’re 517,000 tickets now, a day before the opening. From 99 different countries – who would have thought that for a women’s tournament? That is simply fantastic.”


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